About us
Our Story
Green Friday is a startup based in Alexandria, Sydney and was founded by a team of people passionate about reducing our environmental impact. Having started Releaseit, a rental marketplace where sustainability and circularity is always top of mind, we knew there was more we could do to disrupt retail consumerism. That’s where Green Friday was born.
Introducing Green Friday!
Green Friday is a 4-day event that will allow Australian consumers to shop sustainability focused and ethical offers with consideration and mindfulness. The event will feature Australian retailers and brands who have offers within the sustainable, re-commerce or the circular economy space. On Green Friday, we will be giving brands the platform to showcase where they are at on their sustainability journey and feature some incredible sustainable deals!
How do we choose our partners?
Not all brands can participate in Green Friday. We choose to work exclusively with brands that are committed to their sustainability journey and helping Australian consumers buy better. Every participating brand must complete our sustainability framework that you can read more about here. During the event, their framework answers will be made public on their brand page. This means that you, as the consumer, can then choose to support brands that align with what is important to you, whether that is environmental policies, sustainable certifications and more.
Shop sustainability-focused deals
Australian retailers and brands will be showcasing deals within the sustainable, re-commerce or the circular economy space.
We are all about conscious consumption
Let's flip the narrative on this chaotic sales period and shop with consideration and mindfulness.
Green Friday is more than an event.
It's a movement. By default we are all consumers, we need to start purchasing products and services that are better for our planet. Our future relies on it.
Join Australia's ONLY sustainability-focused online retail event
Until now, there has never been an event to showcase your brand’s sustainability journey. By being a part of Green Friday, we can give you exposure to a new generation of eco-conscious consumers, increase your sales, and position your business as a thought leader in sustainability.
Partner with us